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Millennium Farms To Launch “Frequent Breeder” Rewards Program
Lexington, Ky.—Ro Parra’s Millennium Farms is launching an affinity program rewarding mare owners who breed to the farms’ stallions. Called the Millennium Rewards Program, it is modeled on affinity programs popular in the consumer marketplace.
“We have an outstanding group of reasonably priced young stallions, and we are establishing a program to reward loyalty for owners who breed their mares to them on a regular basis,” said Parra. “This is the first program of its kind in the Thoroughbred industry, and we look forward to partnering with breeders to establish their Millennium Rewards accounts.”
The Millennium Rewards Program awards points to breeders for using Millennium Farms stallions and for the resulting offspring’s successes in the sales ring and on the track. Breeders accrue points in the following ways:
Opening a Frequent Breeder Account earns 10,000 points;
- One point is earned for every dollar spent on stud fees
- One point is earned for every dollar a Millennium Bred brings its first time through an auction
- One point accrues for every dollar a Millennium Bred earns at the race track
- A black type stakes win garners 10,000 points
- A GIII win earns 25,000 points
- A GII win scores 50,000 points
- GI win is worth 75,000 points
Points are then converted to dollars at a rate of 5% and can be applied toward the stud fee of any Millennium Farms stallion. For example, husband/wife breeders Ramiro Salazar and Denise Belcher of Georgetown, Kentucky, sold an Even The Score yearling out of their mare Ginger Ginger for $160,000 at the Fasig-Tipton July sale; they now have a sizable credit on their Millennium Rewards account that can be applied toward future stud fees.
“Our Even The Score yearling has really changed our life, and now we do not have to worry about how we will pay the stud fee next year,” Belcher said. “The Millennium Rewards Program is a great idea for breeders and I predict that it will make a lot of them very happy.”
The program, which was officially launched January 1, 2008, is retroactive to January 1, 2005, to allow Even the Score and Scrimshaw’s first runners, two-year-olds of 2008, to participate.
Established seven years ago, 320-acre Millennium Farms is home to stallions Even the Score, Scrimshaw, Shaniko, Student Coiouncil, Will He Shine, Woke Up Dreamin and Zanjero. Breeders’ Cup Juvenile winner Wilko was bred, foaled and raised at the farm, and 2006 Breeders’ Cup Juvenile starter King of the Roxy was sired by Millennium’s Littleexpectations.
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